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Custer Country Tourism Group Fighting Losing Battle to Keep Name

The south eastern tourism region of Montana, USA is known as “Custer Country” after the legendary lieutenant colonel, and has been for 25 years. However, native groups have requested it be renamed as they find the name offensive.

George Armstrong Custer was a well known USA Army officer who served as a cavalry commander in the American Civil War and the Indian Wars. His legacy is controversial due to the number of native people he killed, especially in his final battle, the Battle of Little Bighorn.

The tourism marketing entity for Yellowstone County and 12 other counties in southeastern Montana, Custer Country includes both the Northern Cheyenne and Crow native reservations. Representatives from these nations are requesting the name change, and are suggesting “Crow Country” as a possible alternative.

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