The state of South Australia might get renamed in order to establish a better brand in the eyes of international visitors.
The Business South Australia Group Chief Executive Peter Vaughan has stated that the current name confuses many tourists from abroad. Visitors commonly do not understand that South Australia is a state and think that it refers to the entire southern half of the country
Also, the abbreviation “SA” is more commonly associated with “South Africa” in the minds of overseas visitors.
Mr Vaughan believes choosing a new name should be up to a public vote.
He is not the first to suggest a name change for the state. In 1999, advertising guru John Singleton suggested it be renamed “Bradman” after legendary local cricketer Sir Donald Bradman.